S.O.B.O ©STUDIO
Our mission, values, & the brains behind our success.
Creative Minds
Behind Success
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Vhuthuhawe
Siobo
The visionary behind SOBO Studio, Vhuthuhawe leads the creative direction of the brand with a deep passion for storytelling, culture, and visual expression. His work bridges art and identity, pushing boundaries to craft narratives that are both authentic and timeless.
Tumiso
lephalala
Tumiso brings a bold and distinctive eye for design to SOBO Studio. As Art Director, he curates the visual language of projects, ensuring each piece reflects the studio’s commitment to originality, detail, and cultural depth.
shamein
sabeka
Shamein captures the pulse of everyday culture through vibrant, story-driven content. Her creative energy and authentic voice help shape SOBO Studio’s digital presence, connecting audiences to the stories that inspire and move them.
We’re a studio with diverse roots that want to help brands.
Mission
To create and preserve visually compelling stories that celebrate culture, amplify diverse voices, and inspire future generations. We bridge the gap between creative innovation and cultural preservation, ensuring every project crafted at SOBO Studio becomes part of a lasting creative legacy.
VISION
To be one of the leading creative studios in Africa and beyond (Too ambitious, maybe not). A trusted home for visual storytelling that shapes cultural memory, challenges narratives, and leaves a timeless mark on history.